The Jerica Team


The JERICA model and framework that we have designed to work with clients, partners, investors, communities and mentees at #JERICAPrinciples and #JERICADimensions level - they not prescriptive.

The value you get from working with us is the contextualisation - and that makes it unique. As we move into a heightened rate of technology and automation intersection, uniqueness and humanness become even more critical.

We recognise that we do not have all the knowledge, connections, expertise, perspectives and lived experiences that we need to deliver #SystemsChange. We work in partnership with people around the world, and where it works best, licensing the #JERICAModel through them.

This helps us operate globally while also being grounded in place and with people at local levels.

We are always open to expanding our partnerships with people and organizations who share our ethos, want to collaborate for maximum impact, and who bring diverse specialisms and perspectives.

Want to join us? Use the contact us page.

  • Nomadic Resorts

    Multi-award winning international architectural design company.

    Nomadic Resorts are one of our capital project design partners, specialising in biophilic architecture & regenerative site design.

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  • Craig Pattison

    International strategy advisor across financial management, international standards and opportunity management.

    Craig leads on our investment planning, the integration of international standards with our JERICA model, and business development work.

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  • Santiago Bernhardt

    International expert in cyber security and site reliability engineering (SRE).

    Santiago leads our digital and security practice, architecting our global systems and connectivity.

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  • Dr Gwen O’Brien

    Workforce strategy and organization design and change practitioner, Doctorate in workplace Diversity and Inclusion.

    Gwen leads our workforce strategy design and implementation planning, including sourcing and selection.

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  • Jean Hirst

    Inclusive strategy and engagement designer, and user-experience and network creator.

    Jean leads planning and implementation of community and user engagement to shape strategy and change planning.

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  • Mark Roderick

    Lived experience and disability-inclusive design advisor.

    Mark provides project-specific expertise relating to universal design from the start and ensuring experience inclusivity guides practice.

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  • Dr Adam Harrison

    Registered medical practitioner, former Medical Director, company founder, advisory board member, qualified Barrister-at-Law, international leadership coach and workplace wellbeing expert.

    Adam is our lead advisor on clinical and wellbeing service design for capital projects and workforce development.

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  • Pedro Ramirez

    Complex programmes specialist, digital strategy designer and strategic executive.

    Pedro is our lead on complex programme planning and management, digital and AI integration and risk mitigation.

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  • Claudia Guerreiro

    Founder of the Conscious Marketing Movement, ranked Top 100 Marketing Influencers 2023, Master’s degree in International Tourism and Hotel Management.

    Claudia is a key design partner for our multi-channel, ethical global marketing strategy.

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  • Jo Carr

    Capability and organizational development expert, inclusive workforce culture and training.

    Jo leads design, planning and implementation of workforce development and inclusion.

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  • Nicolas Tassitani

    International expert in strategic and techno-economic assessments for telecommunications infrastucture, including significant projects.

    Nicolas provides engineering and telecommunications expertise to shape and inform our capital projects.

  • Community voices

    We actively nurture partnerships and networks with communities, industries, potential customers, experts.

    We have a growing number of partnerships in place with indigenous communities, local and central governments, NGOs, private organizations, suppliers.

    We have a global network of disabled people and their carers involved in service design.

Our Leaders

Meet Jules and Esteban, the leaders of Jerica. Jules advises business leaders on how to embed the 5 Jerica principles within their decision-making for strategy and operations, while Esteban applies Jerica's principles to big projects that make a difference. Together, they use their global experience to drive change and innovate, always with a focus on ethics, inclusion and regeneration.