Catalysts for ethical, inclusive, and regenerative systems
From extraction to regeneration.
From exclusion to shared prosperity.
We collaborate with leaders, organizations, and investors to design ethical, inclusive, and regenerative systems.
Each month, we share how this work comes to life in practice, from everyday leadership decisions to real-world projects, partnerships, and regenerative initiatives through our newsletter.
Systems built on extraction, inequality, and short-term gains are collapsing.
It’s time to re-draw the lines.
We believe profit can be reimagined: shared with communities, expanded for impact, and used to reverse exclusion.
Through the JERICA Model - grounded in 5 principles and 4 dimensions - we walk beside leaders, organizations, and investors ready to act as #SystemsChangeWarriors.
This isn’t about quick fixes but about courage, regeneration, and building legacies that protect people and planet for generations to come.
Explore our free resources
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Listen to the Shifting to Ethical Systems podcast, hosted by co-CEOs Jules Harrison-Annear and Esteban Fernandez Drovetta.
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Read our blog "Shifting for Ethical Systems".
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Subscribe to our monthly newsletter for leaders, changemakers, and investors. Receive ideas, tools, and opportunities to help you lead and act with impact.
How We Can Work Together
1 ✳ Transform Your Organization
Step into a new way of leading. We’ll help you reimagine strategies, operations, and culture so your organization thrives while embedding ethical, regenerative, and inclusive practices at every level. For any size, type, or scale of business.
2 ✳ Invest in Catalyst Projects
Be part of the proof. Partner with or invest in keystone initiatives that show how ethical, inclusive, and regenerative systems work in practice. Here, profit is shared with communities, strengthens equity, and restores ecosystems.
3 ✳ Join a Hosted Gathering
Take time to pause, reflect, and grow. Our curated in-person gatherings invite leaders to deepen their ethical leadership, build courage, and form meaningful connections with others, creating systems change. For those ready to go further, add 1-1 mentoring to amplify your impact.
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“We were very impressed by Esteban’s in-depth thought and vision to build a resort and create an economic ecosystem that will benefit the communities for generations to come. This project was nothing like what we had seen before, it is about shifting the mindset of the entire community”
Ratu Josua Rarasea and Sheree Rarasea, Kadavu Community Fiji, JERICA Catalyst Project Partner
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“JERICA brings people together and creates a safe space to enable deep and reflective discussions.”
Zoe Griffiths, Senior Business Leader - Organizational and Leadership Transformation Practice client
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"Jules is a tenacious leader and respected strategic thinker, challenging the status quo with a focus on leading and delivering to a very high standard. She brings an abundance of energy and humour into every meeting, with an underlying determination for driving quality outcomes. "
Gary Choromanski, Senior Infrastructure & Commercial Leader, Organizational Transformation client
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”Jules’ facilitation is unique and impactful, with a rare ability to hold space with natural warmth and empathy, make complex concepts tangible, and create an environment where you feel seen and heard, and comfortable to challenge and explore ideas.”
Irene Hamer, Communications Profession, JERICA Facilitated Session participant
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“Jules guidance has helped me see and act within organisational contexts and wider systems more clearly and strategically. You will feel energised. You will feel championed!”
Jean Hirst, Change Leader, Leadership Practice Mentoring recipient
Meet Our Leaders
Walking beside you on the journey of systems change.
We are Jules and Esteban, Co-CEOs of JERICA. Like you, we grew frustrated with extractive, inequitable systems. Instead of accepting them, we created the JERICA Model to reimagine them.
Jules supports business leaders to embed the 5 JERICA Principles into strategy and operations. Esteban brings those principles into practice through transformative projects that connect profit, people, and planet.
Together, we combine global experience with deep commitment to ethics, inclusion, and regeneration. Our role is to guide, challenge, and inspire you as you step into your place as a Systems Change Warrior.
