Why JERICA?

Because today’s systems are harming people and the planet, we work with leaders, communities, and investors like you to build better ones.

Together, we create outcomes where profit is shared fairly, nature is restored, and communities can thrive for generations.

Discover the JERICA Model

Systems need new stories. Here’s how you can change them.

If you believe profit should mean more than extraction, the JERICA Model helps you make that real.

Grounded in 5 principles and 4 dimensions, it gives you a framework to reimagine your leadership, your organization, or your investments. 

With it, you’ll act as a #SystemsChangeWarrior, building not just short-term wins but legacies that protect people and planet.

Our monthly newsletter brings this model to life in practice through podcast episodes, reflections, tools, projects, and real-world examples of ethical systems change.

JOIN THE NEWSLETTER
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The ecosystems you’re part of shape your outcomes.

We design ecosystems the way nature does: diverse, interdependent, and regenerative. Each project connects to a bigger picture:

Markets reimagined for equity

Catalyst enterprises proving new systems in practice

Integrated projects that scale impact

Community-led initiatives where local voices guide the future

These ecosystems create immediate outcomes such as shared profit, ethical supply chains, and stronger partnerships, while also delivering long-term impact like thriving biodiversity, intergenerational equity, and resilient communities.

Where Systems Change Is Happening

Where JERICA has a presence

Fiji

Working alongside an indigenous community, we helped design the concept for a universally accessible airport. The project will link remote regions to new opportunities, blend business with community ownership, and restore the local environment.

LEARN MORE ABOUT FIJI

Proof that change is possible, and you can be part of it.

From Fiji to France, leaders, communities, and investors are already proving that ethical systems work.

When you join in, you help scale outcomes like:

✳ Designing with communities

✳ Sharing profits fairly

✳ Leading inclusively

Our Cécile projects, for example, are designed to impact thousands each year through regenerative tourism, shared ownership, and community partnerships.

Your involvement contributes to the bigger vision: restored ecosystems, intergenerational prosperity, and new models of ethical business.

INVEST IN CATALYST PROJECTS

Global leaders and local voices walking beside you.

When you partner with JERICA, you don’t walk alone. Our global team of leaders, advisors, and community partners brings expertise and lived experience to help you design ethical and regenerative systems.

Your leadership, paired with our model and networks, can create futures where people and ecosystems thrive — and your organization thrives too.

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    Jules Harrison-Annear, Co-Founder & Co-CEO

    Specialist in ethical leadership, system redesign, and regenerative change.

    Shaped by a childhood across Zambia, Malawi, and South Africa, Jules carries a lifelong commitment to equity and regeneration. Her career spans advocacy, leadership, and system redesign, from catalyst project design and consortium-building to her role as an official nominator and expert advisory panel member for the EarthShot Prize. She designs ethical leadership programmes for everyone from young climate entrepreneurs to senior government executives. People say Jules makes you feel seen, makes complexity clear, and helps you act with courage.

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    Esteban Fernández Drovetta, Co-Founder & Co-CEO

    Specialist in system design, HR and labour relations, and operational transformation.

    Born in Argentina and raised by a single working mother, Esteban learned early what commitment and opportunity mean. His career spans logistics, leadership, and system design. He studied Labour Relations at night while working at General Motors and Bank of America, then moved into HR, union relationships, and his own consulting firm. In New Zealand, he helped design government systems to prevent modern slavery and worker exploitation, and coached school principals to strengthen leadership. People say Esteban brings grounded pragmatism with a global outlook, makes complexity actionable, and helps leaders design solutions that last.

WORK WITH US

Our core team includes

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    Dr Gwen O’Brien 🇳🇿

    Specialist in workforce strategy, organizational change, and diversity. Gwen helps leaders and teams design structures that truly work for people.

  • A young man with light skin, short light brown hair, and an earring in his left ear, smiling outdoors in front of a brick building with large windows.

    Jean Hirst 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇫🇷

    Bilingual community engagement and change management practitioner. Jean bridges organizations with the voices of communities, ensuring inclusion is built into every project.

  • A woman with shoulder-length brown hair and blue eyes smiling, wearing a rust-colored blouse, standing outdoors in front of green foliage and plants.

    Alannah Brown 🇳🇿

    Skilled in organizational and role design. Alannah supports transformation projects that align people, purpose, and impact.

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    Amanda Carnie 🇳🇿

    Technical expert in people and change management. Amanda helps organizations turn bold designs into day-to-day reality.

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    Craig Pattison 🇳🇿

    International advisor on risk, ethical AI, and global standards. Craig ensures JERICA projects align with the highest levels of integrity and compliance.

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    Lorien Kerr 🇳🇿

    Administrator, connector, and process champion. Lorien coordinates our Catalyst Kits youth accelerator, making partnerships smooth and human.

  • A woman with short gray hair, glasses, and earrings, wearing a pink dress and pearl necklace, standing outdoors in front of green leafy plants.

    Jo Carr 🇳🇿

    Organizational development practitioner. Jo helps embed new practices into teams and culture for long-term sustainability.

  • A smiling middle-aged woman with shoulder-length blonde hair, wearing a black denim jacket over a colorful patterned shirt, standing against a plain off-white background.

    Zoe Griffiths 🇳🇿

    Former senior leader with a legal background. Zoe designs and delivers leadership support that helps executives step into ethical, courageous decision-making.

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    Claudia Guerreiro 🇵🇹🇩🇪

    Founder of Conscious Marketing Movement. Conscious Marketing Movement partners with JERICA to help transform marketing from manipulative practices to conscious, values-led communication. Claudia leads marketing strategy, positioning, messaging, and copywriting, while also overseeing the overall project management and coordination of the Conscious Marketing Movement team.

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    Catarina Monteiro 🇵🇹

    Chief Design Officer at Conscious Marketing Movement. Catarina leads creative direction and design strategy across campaigns and initiatives.

  • A woman with shoulder-length brown hair and fair skin, wearing a black top with small floral details and a silver necklace, holding a glass of iced coffee, seated indoors in front of a light turquoise wall with a picture frame.

    Verónica Lawson Vilches 🇺🇸🇪🇸🇫🇷🇮🇹

    PR Specialist at Conscious Marketing Movement. Verónica supports communications, media relations, and visibility strategies.

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    Juri Baumgartner 🇦🇹

    Audio Editor at Conscious Marketing Movement. Juri shapes audio storytelling and sound production for the Shifting to Ethical Systems podcast.

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    Antoinette Jade 🇮🇹🇮🇩

    SEO Specialist at Conscious Marketing Movement. Antoinette helps strengthen digital reach and discoverability through ethical SEO strategy.

For specialized needs, we draw on trusted experts who bring unique lived and technical perspectives

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    Mark Roderick 🏴󠁧󠁢󠁷󠁬󠁳󠁿

    Drawing on his lived experience, Mark advises on disability-inclusive design. He helps ensure every project is accessible and welcoming for all, from day one.

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    Nico Tassitani 🇳🇿

    Telecommunications engineer. Nico advises on the infrastructure needed to future-proof our projects.

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    Dr Myra Harrison 🇬🇧🇫🇷

    Educational researcher and international advisor with a doctorate in Educational Research. Myra specializes in designing locally relevant education programmes and evaluation systems, supporting governments and international agencies to create fair and accessible education systems.

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    Susana Drovetta 🇦🇷

    Researcher, international speaker, writer and practitioner on Mental Health of children with disabilities and their families. With Master’s degrees in Psychology, Psycho-Sociology and Public Sector Organizations, Susana draws from both her research and lived experiences for the development of Inner Mental Health and its Humanity. Susana advises on inclusive wellbeing, family support, and dignifying experiences for people living with disabilities and their carers.

WORK WITH US

Want to experience this way of leading for yourself?

JERICA hosts in-person gatherings where leaders pause, reflect, and explore what ethical leadership looks like in practice.

They are not conferences, but living spaces for courage, connection, and conscience.

LEARN ABOUT ETHICAL LEADERSHIP

Why JERICA? Because your choices create legacy.

The question isn’t just “Why JERICA?” — it’s “Why you, and why now?” Because systems are breaking, and your leadership, investment, or partnership will shape what comes next.

Our monthly newsletter brings our model to life in practice through podcast episodes, reflections, tools, projects, and real-world examples of ethical systems change.

JOIN THE NEWSLETTER
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