Inclusive luxury ecotourism designed for people, place, and planet
Cécile is building a new model for regenerative tourism: luxury ecotourism intentionally designed as inclusive for people with visible and invisible disabilities, alongside their families, carers, and wider communities.
We’re bringing together investors, partners, and communities to help shape resorts and hotels that restore ecosystems, strengthen local economies, and redefine what inclusive travel can become.
Invest in Cécile
By 2035, 10 projects across 5 continents will prove that regenerative tourism can generate EUR 50+ million in shared community profits (each year!), create 450+ dignifying jobs, welcome 13,000+ travelers with disabilities into fully accessible holidays, and restore 250 hectares of land and sea.
You know the old investment models are broken
Tourism is one of the world’s largest industries. But it’s also one of the most extractive:
Tourism contributes 8% of global greenhouse gas emissions (Nature Climate Change, 2018).
Up to 70-80% of tourism revenue “leaks” out of host countries, never reaching local communities (UNWTO, 2024 - UN Atlas of the Oceans, 2002-2016).
Travellers with disabilities represent a USD 58 billion underserved market, yet they have limited access to inclusive travel experiences (BBC, 2024).
You are tired of choosing between growth and impact. You want proof that your capital can create real change without compromise.
Catalyst Projects gives you that proof. Our Cécile resorts show that profit can be shared fairly, local communities can thrive, and nature can recover — all within regenerative business models.
What this looks like in practice
Each Cécile is a regenerative tourism enterprise designed to show that ethical, inclusive, and restorative systems can succeed together — socially, environmentally, and financially.
Your investment helps scale that impact.
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![The flag of Fiji, featuring a light blue background, the Union Jack in the upper left corner, and a shield on the right side with a yellow lion holding a white ball, sugarcane, a palm tree, a dove, and a bundle of bananas.]()
Cécile Fiji
Accessible eco-resort regenerating oceans, securing intergenerational agency and livelihoods for local Fijian communities. Direct positive impact on 6,800+ people per year.
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Cécile France
Universally designed wellness retreat embracing cultural heritage, rewilding landscapes, and developing an ethical leadership movement through leadership training while experiencing the new business model. Expected to impact 8,300+ people per year.
The thinking behind Cécile
Co-launching with International Resort Day 2026, our forthcoming co-authored book chapter explores the ideas, tensions, and frameworks shaping Cécile and the future of inclusive regenerative tourism.
Written for leaders, investors, designers, communities, and hospitality professionals, it shares what we’re learning about building visit and stay experiences where accessibility, regeneration, and shared value are designed together from the beginning.
Grounded in lived practice, not theory alone.
Be one of the first to hear about the book launch.
You don’t have to do this alone…
When you work with JERICA, you’ll be guided by Esteban Fernández Drovetta and his team.
Esteban’s life has been shaped by resilience and curiosity. Born in Argentina and raised by a single mother who worked and lectured to support him and his sister, he learned early what commitment and opportunity really mean.
His career has spanned logistics, leadership, and system design. He studied Labour Relations at night while working full time at General Motors and Bank of America, moved into HR and union relationships, and later ran his own consulting firm, bridging IT systems with real-world business operations. In New Zealand, he helped design government systems to prevent modern slavery and worker exploitation, and coached school principals to strengthen leadership and deliver better outcomes for students.
What people say about Esteban is simple: he brings grounded pragmatism with a global outlook. He makes complexity actionable, connects with people at every level, and helps leaders design solutions that last. Above all, he believes in the dignity of work, the power of communities, and the responsibility we all share to create fairer systems.
His happy place? Getting lost in maps and history books, or on the dance floor — proving that curiosity and joy are as essential to leadership as courage and strategy.
Got questions? We have answers for you.
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Tourism is one of the world’s largest industries, representing 10.3% of global GDP and connecting multiple industries from construction to gastronomy. It moves trillions of dollars every year and shapes how people, cultures, and ecosystems connect.Yet it’s also one of the most damaging: around 6.5% of global greenhouse gas emissions, produces 14% of all solid waste every year, and in many destinations, up to 70%-80% of revenue leaks away without reaching local communities.
At the same time, the demand for better tourism is growing fast. Travellers want regenerative, inclusive, and ethical experiences. For example, travellers with disabilities represent a USD 58 billion market that is dramatically underserved.
And it’s not just travellers asking for change. Hosting communities want tourism that respects and protects their homes while still welcoming visitors who care. Cities like Venice, Barcelona, and Dubrovnik show what happens when overtourism overwhelms local life… and why a different model is urgently needed.
This is why tourism matters, and why now is the moment to act. As an investor, you have the chance to help shift the world’s widest-reaching industry from extraction to regeneration, proving that business can restore ecosystems, share profits fairly, and build dignity for all.
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Cécile resorts are designed for everyone who values ethical, regenerative travel. We welcome families, professionals, and travelers seeking restorative experiences.
What sets us apart is our commitment to accessibility. Every Cécile is built with universal design from the ground up, not just a token accessible room. This means travelers with both visible and invisible disabilities, along with their families and carers, can enjoy their holiday without barriers.
And this isn’t just the right thing to do: it’s smart business. The disability travel market is valued at USD 58 billion and is dramatically underserved. Cécile is uniquely positioned to meet that demand.
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The Cécile model is designed to replicate across regions. Each project adapts to its local context — working with communities, ecosystems, and economies to design the right mix of accommodation, wellness, energy, and training initiatives.
The core business model stays consistent, but the impact multiplies as new sites open, creating an interconnected global ecosystem of regenerative tourism.
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Each resort operates first as a high-quality accommodation business, with additional revenue streams designed from day one.
These include:
Wellness and health services
Leadership and professional retreats
Energy micro-generation and supply
Local workforce training and capability development
With conservative occupancy rates (55-70%), plus complementary revenue streams, the business model is designed to remain profitable and resilient across economic cycles.
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Most resorts focus narrowly on profit, with add-ons like an “eco label” or a single accessible room.
Cécile flips the model:
Community-led design with local and indigenous partners
Shared ownership and profit participation for staff and communities
Universal accessibility for all guests, not just a few rooms
Regenerative practices that restore nature instead of depleting it
Ethical leadership training so guests leave with more than a holiday
Every Cécile embodies all five JERICA Principles at once.
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The cost of establishing a Cécile resort varies by location, typically ranging from EUR 18.5M to EUR 34.8M. Most projects are financed with 60-75% debt capital, which means equity or other investment is usually sought for the remaining 25-40%.
For investors, the ROI from the accommodation business alone is currently estimated at 1.39-1.75 over a 10-year horizon. Returns are strengthened by additional revenue streams (wellness, leadership retreats, energy micro-generation, etc.) and by the unique shared-profit model.
Your investment follows a debt partnership approach: repayments with agreed interest are built into the operational budget, and you also participate in the net profits for the full investment term. In other words, you receive both repayment and a share of the upside.
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Each resort’s financial model ensures:
20-25% of net profit shared with investors
The equivalent (20-25%) shared with employees and community initiatives
Transparent reporting on how profits flow into local livelihoods, training, and regeneration
This way, prosperity is built in from the start — not extracted.
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Every Cécile project is guided by a governance or advisory board that brings the right voices to the table. JERICA Global chairs the board, which typically includes investment partners, community liaisons, and indigenous leaders.
Once a site is operational, the board expands to include employee representatives and local social enterprises managing community projects.
Each board’s charter is tailored to the local context but always rooted in the JERICA Principles, ensuring decisions are transparent, inclusive, and accountable.
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We track:
People reached (jobs created, communities benefiting, travelers served)
Nature restored (hectares of land and reef protected and revived)
Financial outcomes (profit shared transparently)
Reports are aligned with the Glasgow Declaration on Climate Action in Tourism and the United Nations Sustainable Development Goals, with impact dashboards provided to investors.
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Like any investment, risks exist, from market changes and supply chain disruptions to natural disasters.
What makes Cécile different is our ecosystem design. Each project is built to be resilient, with multiple revenue streams, strong local partnerships, and regenerative practices that protect both people and nature.
We map risks early, agree on clear tolerance levels, and design mitigation measures into the business model itself, so challenges are anticipated, not just reacted to.
Not ready to invest yet?
If you want to support our work without committing capital, consider becoming an ethical sponsor.
Together, we can still build systems that value people and the planet.