Inclusive luxury ecotourism designed for people, place, and planet

Tourism is one of the world’s largest industries, representing 10.3% of global GDP and connecting multiple industries from construction to gastronomy. It moves trillions of dollars every year and shapes how people, cultures, and ecosystems connect.Yet it’s also one of the most damaging: around 6.5% of global greenhouse gas emissions, produces 14% of all solid waste every year, and in many destinations, up to 70%-80% of revenue leaks away without reaching local communities. 

At the same time, the demand for better tourism is growing fast. Travellers want regenerative, inclusive, and ethical experiences. For example, travellers with disabilities represent a USD 58 billion market that is dramatically underserved.

And it’s not just travellers asking for change. Hosting communities want tourism that respects and protects their homes while still welcoming visitors who care. Cities like Venice, Barcelona, and Dubrovnik show what happens when overtourism overwhelms local life… and why a different model is urgently needed.

This is why tourism matters, and why now is the moment to act. As an investor, you have the chance to help shift the world’s widest-reaching industry from extraction to regeneration, proving that business can restore ecosystems, share profits fairly, and build dignity for all.

Cécile resorts are designed for everyone who values ethical, regenerative travel. We welcome families, professionals, and travelers seeking restorative experiences.

What sets us apart is our commitment to accessibility. Every Cécile is built with universal design from the ground up, not just a token accessible room. This means travelers with both visible and invisible disabilities, along with their families and carers, can enjoy their holiday without barriers.

And this isn’t just the right thing to do: it’s smart business. The disability travel market is valued at USD 58 billion and is dramatically underserved. Cécile is uniquely positioned to meet that demand.

The Cécile model is designed to replicate across regions. Each project adapts to its local context — working with communities, ecosystems, and economies to design the right mix of accommodation, wellness, energy, and training initiatives.

The core business model stays consistent, but the impact multiplies as new sites open, creating an interconnected global ecosystem of regenerative tourism.

Each resort operates first as a high-quality accommodation business, with additional revenue streams designed from day one. 

These include:

• Wellness and health services

• Leadership and professional retreats

• Energy micro-generation and supply

• Local workforce training and capability development

With conservative occupancy rates (55-70%), plus complementary revenue streams, the business model is designed to remain profitable and resilient across economic cycles.

Most resorts focus narrowly on profit, with add-ons like an “eco label” or a single accessible room.

Cécile flips the model:

• Community-led design with local and indigenous partners

• Shared ownership and profit participation for staff and communities

• Universal accessibility for all guests, not just a few rooms

• Regenerative practices that restore nature instead of depleting it

• Ethical leadership training so guests leave with more than a holiday

Every Cécile embodies all five JERICA Principles at once.

The cost of establishing a Cécile resort varies by location, typically ranging from EUR 18.5M to EUR 34.8M. Most projects are financed with 60-75% debt capital, which means equity or other investment is usually sought for the remaining 25-40%.

For investors, the ROI from the accommodation business alone is currently estimated at 1.39-1.75 over a 10-year horizon. Returns are strengthened by additional revenue streams (wellness, leadership retreats, energy micro-generation, etc.) and by the unique shared-profit model.

Your investment follows a debt partnership approach: repayments with agreed interest are built into the operational budget, and you also participate in the net profits for the full investment term. In other words, you receive both repayment and a share of the upside.

Each resort’s financial model ensures:

• 20-25% of net profit shared with investors

• The equivalent (20-25%) shared with employees and community initiatives

• Transparent reporting on how profits flow into local livelihoods, training, and regeneration

This way, prosperity is built in from the start — not extracted.

Every Cécile project is guided by a governance or advisory board that brings the right voices to the table. JERICA Global chairs the board, which typically includes investment partners, community liaisons, and indigenous leaders.

Once a site is operational, the board expands to include employee representatives and local social enterprises managing community projects.

Each board’s charter is tailored to the local context but always rooted in the JERICA Principles, ensuring decisions are transparent, inclusive, and accountable.

We track:

• People reached (jobs created, communities benefiting, travelers served)

• Nature restored (hectares of land and reef protected and revived)

• Financial outcomes (profit shared transparently)

Reports are aligned with the Glasgow Declaration on Climate Action in Tourism and the United Nations Sustainable Development Goals, with impact dashboards provided to investors.

Like any investment, risks exist, from market changes and supply chain disruptions to natural disasters.

What makes Cécile different is our ecosystem design. Each project is built to be resilient, with multiple revenue streams, strong local partnerships, and regenerative practices that protect both people and nature.

We map risks early, agree on clear tolerance levels, and design mitigation measures into the business model itself, so challenges are anticipated, not just reacted to.